After completing the program, participants will be able:

To use their knowledge of markets, customers, technologies, competition and industry dynamics to develop sensible concepts and business models.

To make a contribution to implementing strategic programs and to help drive things forward with new ideas

To understand marketing concepts and come up with a program to drive customer satisfaction, customer retention and for capitalizing on customer potential

To make a major contribution to achieving financial objectives by the competent use of profit management tools

To create a working environment that allows for effective, goal-oriented work and efficiency

To skillfully apply tools of employee management and together with others achieve ambitious business goals