Good writing is one of the most neglected but critical ingredients for business success. Bad writing can compromise the effectiveness of your marketing campaigns and risk your relationship with customers, clients and employees. Great writing, however, has the power to not only make an excellent first impression, but to persuade people to listen to you.

This course will walk you through everything you need to know in order to improve your advertisements, Facebook and twitter posts, email newsletters, B2B communications, business proposals and much more. It will also address the most common grammatical errors that professionals make, and how to correct them.

Learning Outcomes:

- Define business writing.
- Describe how to make your writing concise and complete.
- Identify the elements of a clear message.
- List examples of concrete requests.
- Use a writing process to avoid common errors.
- Address common grammatical and punctuation errors.
- Identify special considerations for emails, reports, and memos.
- Identify the correct outline for a direct strategy.
- Explain the best strategy for emphasizing good news.
- Give examples of different purposes for business writing.
- Summarize what you should consider when deciding whether to communicate externally.