Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time.

Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.

Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market, and the company's overall vision.

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time.

Effective brand management helps a company build a loyal customer base and helps fuel a company's profits.

A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.

Brand equity refers to the value a company gains from its name recognition, enabling it to be the popular choice among consumers even when compared to a generic brand with a lower price point.



____________________________________________________________________________________________