Gatekeepers are hired to protect C-suite executives. The myriad of responsibilities juggled by C-suites requires someone to filter, grant or deny access to them based on their credentials.

C-suite executives themselves are also gatekeepers to B2B sales in that they control the budgets. As a result, salespeople must have a targeted strategy for gaining access to the C-suite that accounts for the role of their vetting administrator.

For some expert advice on how to get past the gatekeepers in B2B sales, enrol in this course.



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