Not only does corporate behaviour play various roles within different areas of a business, it also enables businesses to overcome any problems they may face.

Positive corporate behaviour can result in employees feeling happy and content at work providing their best outcome. This is beneficial for management as it could lead to effective teams being created thus resulting in innovative ideas which is beneficial for the business. It also helps to decreaselabour turnoverenabling the organisation to retain its most valuable employees.

Corporate behaviour is important in strengthening relationships within organisations between individuals, teams, and in the organisation as a whole. It is important as it reflects the values of the business and the extent to which it is ethical.

Corporate behavior refers to the company values that defines it and makes it different and better than other companies. Portraying positive corporate behavior within a company facilitates strongbrandimage creation; consequently branding then strengthens the importance associated with corporate behavior.